TOPSHOT: Yokos tires are winning awards.
But white letter tires, which are made from the same material as the tires, are becoming popular as well.
They are becoming more and more popular in winter tires, where winter tires are often expensive and time-consuming.
Yokobas said it would sell about 1,200,000 of the tires for $1.15 million in January, according to a report by Bloomberg News.
White letter tyres are made of recycled paper, which has a longer life span than rubber.
They cost about $1,000 a tire, but they can last up to 50,000 miles before needing to be replaced.
They have lower maintenance costs than rubber tires and have higher wear and tear, compared with white letter tyres, which have a longer shelf life.
The Japanese tire maker has also launched a $5,000 contest to determine the most popular tires in the U.S. and Canada.
“In our factory, we are always working on the most advanced technology, so we have a lot of innovation in the world,” Yoko said in an interview.
The Yokoron, or “White Letter,” tire in the video above.
TOPSHOT from top to bottom: Yoki Yokomoto (right), Yoshihiro Matsui (center), Masato Ouchi, Masaaki Yamaguchi and Hirotoshi Yoshida (left).